About Us

Who we are?

Welcome to Sirène Sweden, your destination for luxurious hair care. We are dedicated to providing premium hair care products that enhance the health, shine, and manageability of your hair. Our range includes carefully formulated shampoos, conditioners, and hair oils made with natural ingredients to ensure the best care for your hair. 

At Sirène, we believe in the power of quality and consistency, and we are committed to delivering products that meet the highest standards. Join us in our journey to achieve beautiful, healthy hair.

Sirène Sweden is a premier brand specializing in hair care products, including Sirene Hair Oil, Sirene Shampoo, and Sirene Conditioner. Our commitment is to deliver top-quality, natural hair care solutions tailored to diverse needs. With a focus on innovative formulas and premium ingredients, we aim to enhance hair health and beauty. Our mission is to be your trusted choice for effective hair care, ensuring you achieve the best results for your hair.

Meet the Team

Afnan Mashal

CEO at Sirène

Introducing Afnan Mashal,
the visionary CEO of Sirène. A gifted photographer and fashion blogger, Afnan has always had a passion for style and quality. With Sirène, she is realizing her dream of bringing high-quality Swedish products to Pakistan. Her creativity, dedication, and entrepreneurial spirit are transforming the market, setting new standards for excellence in the fashion and lifestyle industry.

Mashal Shams

Chairman at Sirène

Meet our Chairman, Mashal Shams
Under the leadership of Mr. Rehman, Sirène has flourished through a unique blend of Swedish innovation and Pakistani entrepreneurial spirit. Having lived in Sweden for many years, Mr. Mashal embodies a global perspective that bridges the dynamic business landscapes of Sweden and Pakistan.
His passion for Sirène and dedication to fostering strong business ties between these two vibrant cultures have driven our brand to new heights. Discover how this cross-cultural synergy shapes our vision and fuels our commitment to excellence and innovation.

Our Mission

At Sirène, our mission is to redefine hair care in Pakistan by harnessing the natural power of Swedish rosemary and innovative science. We are committed to creating premium, high-quality products tailored to the unique needs of Pakistan’s climate and diverse hair types. Through meticulous research and collaboration with leading laboratories, we aim to deliver transformative hair care solutions that nourish, strengthen, and beautify. Sirène stands for excellence, bridging the best of Swedish nature and technology with Pakistani dedication. Our goal is to empower individuals to achieve their healthiest, most radiant hair, setting new standards in hair care with every product we create.

Our Value

At Sirène Sweden, our commitment to excellence is unwavering. We prioritize the quality of our products, ensuring they are crafted with the finest natural ingredients to deliver outstanding results. Customer satisfaction is at the heart of everything we do, driving us to consistently exceed expectations. These values reflect our dedication to providing exceptional hair care solutions. Join us in embracing these principles and experience the difference with Sirène Sweden.

Each product is meticulously crafted to ensure it meets the highest standards, delivering the results you deserve. Our dedication to sustainability means we are constantly exploring new ways to reduce our environmental impact, from eco-friendly packaging to sustainable sourcing of ingredients. At Sirène Sweden, we’re not just about hair care; we’re about caring for you and the world we share.

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Story Line

When our CEO of Sirène, Afnan Mashal moved to Sweden few years ago, she was captivated by the natural Swedish beauty and exceptional hair care products . During her journey, she stumbled upon a hidden rosemary garden nestled in the Swedish countryside. The purity and potency of this rosemary inspired her to harness its incredible benefits for hair care. Driven by this discovery, she assembled a passionate team and partnered with top Swedish laboratories to create products tailored to Pakistan’s unique climate and hair types. After two years of dedication and innovation, Sirène was born.

Our brand combines the essence of Swedish rosemary with cutting-edge science to bring you luxurious, high-quality hair care solutions. Experience the transformative power of Sirène, where nature and innovation meet to elevate your hair care routine.