Where Beauty
Meets Purpose
With years of passion and precision, we craft premium haircare that blends nature’s finest ingredients with modern wellness. At Veloura, every product tells a story of purity, care, and elegance — made for everyone who believes in beauty with integrity.
- Meet The Team -
Afnan Mashal
CEO at Sirène
Introducing Afnan Mashal, the visionary CEO of Sirène. A gifted photographer and fashion blogger, Afnan has always had a passion for style and quality. With Sirène, she is realizing her dream of bringing high-quality Swedish products to Pakistan. Her creativity, dedication, and entrepreneurial spirit are transforming the market, setting new standards for excellence in the fashion and lifestyle industry.
Mashal Shams
Chairman at Sirène
Meet our Chairman, Mashal Shams. Under his leadership, Sirène has flourished through a unique blend of Swedish innovation and Pakistani entrepreneurial spirit. His global perspective bridges the business landscapes of Sweden and Pakistan, helping take Sirène to new heights.