Where Beauty
Meets Purpose
With years of passion and precision, we craft premium haircare that blends nature’s finest ingredients with modern wellness. At Veloura, every product tells a story of purity, care, and elegance — made for everyone who believes in beauty with integrity.
- Meet The Team -
Afnan Mashal
CEO at Sirène
Introducing Afnan Mashal, the visionary CEO of Sirène. A gifted photographer and fashion blogger, Afnan has always had a passion for style and quality. With Sirène, she is realizing her dream of bringing high-quality Swedish products to Pakistan. Her creativity, dedication, and entrepreneurial spirit are transforming the market, setting new standards for excellence in the fashion and lifestyle industry.